Many self-published authors in the business genre need to promote their books on limited budgets. While small budgets present challenges, there are still ways to earn publicity for business books and build your author brand. The ultimate goals are helping target readers discover your book and sparking sales. The key to success is a focus. Your book won't appeal to everyone, and you need to focus on people who would be the most interested in it. The litmus test for everything in your publicity plan needs to be introducing your book to the ideal demographic and building your name as an author.

Promoting a business book on a small budget requires you to maximize your opportunities with large online booksellers. The information you include in your listing can either turn people off or draw them in and make them want to find out more. Make sure your content showcases your book in every favorable way possible. Be clear about who it is intended for, why it's different from other titles in the category, how it can benefit readers (be humble), and why you're qualified to write it. People have nearly unlimited choices when buying books, and the success depends on making your case to readers.

When you are writing and optimizing the page about your book on a large bookselling website, make sure you include the title and full subtitle. Your title is likely catchy, and the subtitle explains what the book is about, and people need to see it. Don't skip uploading a cover image of your book. If there is a look-inside feature, complete it with good content to whet people's appetites. Give them a sample of what they're in for if they buy a copy or download and read it. Marketing theory says the interested people will want to find out more, so don't cut things too short. Make it motivational.

The book description section is a place where you really can shine. Try bolding the first sentence to help it stand out. Make a powerful statement about your book that draws readers in. You can leave a line of white space after the first sentence to make it stand out. Many websites give you 4,000 characters which is enough space to say quite a bit. Make sure you tag your book in the most relevant genres and categories. If you're not sure what to say, take a look at the pages for competing titles, especially the most successful ones, and see what they say. Lastly, don't forget to include your author's bio.