Search Engine Optimization (SEO) stands as a fundamental pillar of digital marketing, with the core objective of boosting a website's visibility in search engine results. The primary aim is to elevate a website's rank in search engines, with a particular focus on Google, the globally predominant search engine.

SEO comprises two primary facets: on-page and off-page optimization. On-page SEO involves the fine-tuning of elements within the website itself, encompassing aspects such as keywords, meta tags, content, and site structure. These optimizations empower search engines to grasp the website's pertinence to specific search queries. Conversely, off-page SEO centers around nurturing the website's credibility and standing in the digital realm, employing strategies like link-building and the cultivation of a robust social media presence.
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