Since its founding in 1987, McAfee, inspired by the purpose to make life online safe and pleasurable for everyone, has led the way and created a heritage in online protection.
“We took a decisive step forward with our brand to place our focus on consumers, on people. It’s a bold move that is been times in the timber. Visit- Mcafee.Com/Activate To help us communicate this shift to consumers, we wanted a mate that was as bold at driving big changes,” said Judith Bitterli, Senior Vice President, McAfee Consumer Marketing.”Weber Shandwick’s integrated global network matches our own, and with their deep experience in consumer brand marketing and dispatches, they’re a natural mate to take on liar in this new direction, on this scale.”

The agency’s expansive media relations experience, commercial character capabilities and emphasis on data- driven intelligence will be brought to bear in all requests to foster the reach of McAfee’s new brand pledge with an perceptivity-first approach.

“McAfee is a important name in the online security world. The move to review itself as a consumer-focused brand is an instigative challenge well suited to our strengths as a global agency,” said Greg Power, President and CEO, Weber Shandwick Canada.” Getting a pure- play consumer brand requires changing perception, enhanced character and creating connections with consumers around participated value. We look forward to working nearly with McAfee to partake a new face of the brand with the world.”

About Weber Shandwick

Weber Shandwick is a leading global dispatches network that delivers coming- generation results to brands, businesses and associations in major requests around the world. PRWeek’s Global Agency of the Time in 2015, 2016, 2017 and 2018. The establishment earned 25 Lions at the 2019 Cannes Lions International Festival of Creativity. Data- led, with earned ideas at the core, the agency deploys leading and arising technologies to inform strategy, develop critical perceptivity and heighten impact across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change operation, hand engagement, commercial character, extremity operation, data and analytics, technology, public affairs, social impact and fiscal dispatches. Weber Shandwick is part of the Interpublic Group (NYSE IPG). For further information, visit= Activate product key

About McAfee
McAfee is a global leader in online protection. We make life online safe and pleasurable for everyone. We’re concentrated on guarding people, not bias. Our results acclimatize to our guests’ requirements in this always online world. We empower our guests to confidently witness life online through integrated, easy-to- use results that give total protection for their families and communities.