How to Market With Videos

Your video experimentation heavily relies on social media. Even though YouTube hosts the majority of videos, social media videos have their own place in advertising.

Due to its high level of engagement, video is a very effective marketing tool.

Consider whether you would choose to read a 5-minute article or watch a 5-minute video if someone asked you to do so. People are more likely to choose the 5-minute video because they watch more than 100 minutes of video every day. Video is ideal for evoking feelings, providing a concise explanation of a concept, and showcasing various features of your product. And 80% of the marketers agreed that using video to boost sales is effective. I'll go over how to use video for marketing in this post.

Variety of videos

The appropriate video marketing strategy can help you expand your business, whether you are a B2B or B2C company. When it comes to attracting customers through inbound organic marketing, a series of videos is just as effective as a blog.

The most typical forms of video are:

Short marketing videos called "explainer videos" are used to describe a product or business. Animation can be used by a company to explain the main aspects of their product in an interesting way. This will facilitate users' decision-making and aid in their understanding of your product. Here is a Google Voice example to help you understand their product. Doodly is a popular tool for making these videos because it makes it simple to create animated videos.
A product demo is a longer video that goes into greater detail about the product. By demonstrating the product in use, you can explain how it functions. A screen capture of the various features of the software could be used as the demo for a software product. For a tangible product, the demonstration might depict the product in use in various scenarios. Here is a video from Asana that goes into great detail about all the features of their software.

How-to videos are made to demonstrate specific product use cases. Making how-to videos based on the frequent queries your customers might have about your products is a great idea. How to get the most out of your humidifying, purifying fan is demonstrated in this Dyson video.
References - Customer endorsements are an excellent way to increase brand trust. These movies showcase actual users of your product who discuss how it changed their lives. Here is a video I made of customer testimonials that includes comments from workshop attendees.

These videos are not your only option; there are many others. In addition to these, you can experiment with impromptu videos that show a glimpse behind-the-scenes, focus on employees (or yourself), tell the story of your company, are promotional videos, or are just lighthearted and related to your brand.

Videos on social media

Your video experimentation heavily relies on social media. Even though YouTube hosts the majority of videos, social media videos have their own place in advertising. External links are discouraged on social media platforms, as I mentioned in my previous post. Posting the link to your YouTube video on your social media profiles won't help. Instead, try one of the following:

From the original videos, create bite-sized versions. The best videos for social media are quick, concise ones. Keep your social media videos brief so that viewers can quickly move on to the next update. Additionally, be aware of each platform's maximum allowed video length if you post to multiple platforms. While Instagram allows 3-120 seconds for a feed, 15 seconds for a story, 30 seconds for reels, and 10 minutes for IGTV videos, Facebook only allows videos to be 240 minutes long. By editing the original video and including a CTA to view the full version, you can quickly create shorter versions of your videos for social media. This will encourage your YouTube channel's viewers to watch more of the video. Animoto, Kapwing, Adobe Spark, and Adobe Premier Rush are a few applications that have excellent editing features you can use.

Make use of native video tools The second choice is to make a platform-native video. An unscripted phone recording of a testimonial can be just as impactful as a professionally produced video. You can create engaging videos that connect with your audience on the majority of social media platforms. A good illustration of this is the stories section found on all social media platforms. You can upload a video recording to a story and add stickers, emojis, and other content to make it more engaging.

Make live videos because they are becoming more and more popular across all social media channels. The use of a personable face by businesses is beneficial. Live videos can include conversations with other people, QA sessions, product demonstrations, event coverage, and much more. The social media page will then have all live videos saved for later viewing by other followers.

Create a video collage out of your images by any video production services company - If you don't already have a video, you can arrange your photos or images into a video montage. You can use the templates provided by Animoto and Adobe Spark to turn your existing content into a polished video. 1. To create an engaging video, add music, transitions, images, and text. Compared to image carousels, these may be more interesting.

Remember to keep your social media videos in portrait or 1:1 ratio. These are ideal for viewing on a phone. The addition of subtitles to your video is a smart idea because many people watch social media videos on mute.

The creation of the content is the most difficult aspect of a video marketing strategy. Try out different video formats to see which ones your audience responds to. You can scale it up to produce more content once you have a good understanding of what is effective.

Charles Maynes

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