With numerous available apps for download from the world’s top leading app stores summing over four million, enterprises are aware that a meticulous app marketing strategy is the only way to stay in the limelight in today’s app industry.

While aiming at web development company Dubai and developing an application that functions flawlessly is the crucial factor for success, your hard work will be unsuccessful if your users aren’t aware that your services or products exist.

Web Marketing Dubai takes care of every user interaction from the moment they first acknowledge the product to when they become a long-run loyal user.

Marketing a web development effectively includes:

• Defining a target audience.
• Discovering new ways to reach and communicate with them.
• Analyzing their in-app behavior to make ongoing enhancements as users move through your acquisition funnel.

Ultimately, the core aim of web development marketing strategies in Dubai should acquire consumers to bring in repeat engagement and transform them into loyal product advocates.

Methods Of Sustainable App Marketing Dubai 

The marketing stage of web developers in Dubai takes place before the product is launched. This stage is initiated for building product visibility and brand awareness.

Particularly, how will your brand target the audience to discover your website? Before the start of this stage, it is essential to have a thorough insight into your brand positioning and messaging.

 A brand that has defined its value and aims allows its users to connect with its products or services on a deeper level.

Step #01 – Determine a Release Date

Compared to Google, Apple has a stricter review procedure that might delay your release, or you might have to encounter a setback you did not anticipate.

Planning the release date in advance will offer you adequate time to prepare and focus on your product’s launch and also enables you to foresee possibilities that might occur.

Pro Tip: When planning your launch date, pay attention to events that might be taking place in your niche that also have the potential to overshadow your application’s launch.

Step #02 – Conduct Market Research to Understand Your Consumers

One of the common pre launch mistakes is that businesses are not conducting thorough market research. Before you develop any development process, you are required to identify the key factors and players in your particular app category.

No matter how thorough your market research is, if it does not resonate or connect with the user or address a unique selling point that already has a thriving application solution in the Dubai app market, your product will not succeed.

CMOLD web development company Dubaiare designed to provide you with analysis and audits that have been curated to meet the criteria of your industry. In other words, our research experts conduct in-depth research that is easy to understand and can provide you with a better understanding.

Pro Tip: Identify and research the most impactful forums, blogs, websites, and groups your target users visit, along with any influencers they follow on social media platforms. These channels will assist you in acquiring and reaching users.

Step#03 – Create user personas 

A core aim throughout the pre launch stage is discovering and learning who your target user is, what they value, and the main point they experience that your product will address. There can be various user groups for a web development agency, and each user persona will have its unique and different user journey.

A user persona is a partially fictitious description of your ideal user. User personas include everything about a user’s background, demographics, interests, mobile preferences, and unique identifiers.

The user persona should also address the central aim of the audience and the challenges they might be going through. Detailed user personas help you create the foundation for your user’s journey design and allow you to personalize every aspect of your user’s needs and preferences. Everything from features and in-app content to branding, platform choice, and monetization strategy needs to resonate with your target audience.

By thoroughly outlining your audience with users’ personas, you should answer the following essential marketing strategy, for example:

• What mobile OS does the audience use? iOS or Android?
• What are the challenges that your audience collectively experiences?
• What voice, tone, and content represent well with the target audience?
• What type of content does my audience engage with?
• Is there any visual branding pattern that buffers this audience’s online activity?
• Are these target audiences recognized to pay for applications, or can they make an in-app purchase?
• What platforms are the best to grasp for paid advertising?

CMOLDs Dubai, web development, strategizes your plan so precisely that you can quickly answer these questions. With our proven strategy, we can help you attract the right audience to your application.

You need to research, understand, and connect with your audience to be able to offer products or services that they can resonate with and that are relevant to their needs.

  Step#04 -- Conduct Competitive Analysis 

Just like every other application, your app will also have competition. This is why we recommend that you list your top five competitors, their monetization model, current price, user experience (UX), app store ranking, and star reviews. The more you research, the better results are.

However, ensure that your application does not repeat any poorly designed features or UI/UX that the users have negatively reviewed. Take inspiration from them and then think about what could make your app stand out in the industry and also make you different from your competitors.

These are crucial elements and considerations that can influence the approach of your application.

  Step#05 – Create your App Website Or Landing Page 

Web development websites are the best source of getting app installs. Developing awareness, prelaunch, or getting a teaser video for your app should be standard practice.

Once you have updated the video on your website, you can revamp the content by putting it on social media and app stores or even use it in paid ads.

Additionally, to create hype for your application, having a pre launch website is also a fantastic way to get some early SEO by beginning to build your domain authority.

  Step#06 – Outreach Initiatives 

 One of the most overlooked views of marketing a new website development  is outreach initiatives by contacting publications, influencers, and bloggers to secure backlinks and offer honest reviews.

Create a list of contacts that match your niche and might be interested in writing about and reviewing your application. Ensure to keep your pitch concise with a link to your landing page or press kit.

This way, they will have the required information they need! CMOLDs Mobile developing solution providers have what it takes to create an app that is client-centric and innovative. Our app ranges from conventional Android and iOS apps to cross-platform apps. We strive and aim to cater to every personalized demand of your project.

Step#07 – Promote On Social Platforms 

Instagram, LinkedIn, Facebook, Twitter, and other social media platforms allow you to extend your web presence and also allow you to directly engage with your audience.

The effective way to market on social media platforms is to identify the age group of your target audience and then accordingly identify social media platforms that are relatively famous with people in demographics and then focus on them. Ensure to consider the following:

• Is the purpose of your app obvious?
• Is it clear that your brand has a website from the first glance of your social platform?

You can share company updates and features that might excite your followers about the launch. Come up with a hashtag and use it in your post when appropriate.

Step#08 – Create App Content Marketing Strategy  

Begin by writing a blog months before launching. Therefore, when it is time to launch, you will already be an authority in your industry with followers. Start simple and write a launch post, boast about your website Dubai’s features and videos, and showcase screenshots.

Here are a few advantages you can avail yourself because of content marketing:

• Drives conversion, traffic, and brand awareness with content.
• It helps build trust with users
• Help you create a brand that revolves around your app
• Blog content can easily be used for email marketing, re-engaging contacts, or social media

Step#09 – Don’t Over Promise 

A crucial part of every marketing strategy is not to go overboard or oversell. Word of mouth is not an effective app marketing strategy. This indicates that you cannot falsely over promise or advertise. You need to ensure that your brand’s message is consistent, or if it’s the other way around, you will inevitably result in frustrating your users and will get high uninstall rates. When it comes to developing a comprehensive application marketing strategy, it is essential to expand your marketing strategy.

To sum it up, an essential thing to do when considering how to market an application is to define tracking; KPIs and the right metrics at each stage of the audience journey help you identify possible reasons that keep your users from moving past the past to the final step.

CMOLDs is a web design and development service provider that helps businesses to excel in the digital world. CMOLDs headquarters is located in the United States, and our company is thrilled to take on this new CMOLDs Dubai venture.